Samsung's Mobile Cloud Gaming Platform
- Samsung has developed a mobile cloud gaming platform to empower game developers and publishers, enabling them to expand their reach, streamline development, and maximize revenue potential.
- It launched in North America in November 2024, allowing players to access games instantly without downloads.
Impact on Developers
- The platform has shown success, as highlighted by VIZOR’s game Klondike Adventures, which gained millions of new players and a 25% higher return on ad spend within a year of launching on Samsung’s platform.
Enhanced Advertising and Conversion
- Samsung’s platform eliminates the need for app downloads, converting ad clicks directly into gameplay. This approach boosts user acquisition and advertising efficiency, benefiting publishers.
New Cloud-Based Attribution Solution:
- Samsung collaborated with AppsFlyer to create a unique attribution solution for cloud gaming, redefining how ad performance and user engagement are tracked without physical app installations.
Integration with Galaxy Store
- The platform integrates seamlessly with the Galaxy Store, supporting in-game monetization and offering premium promotional support.
- Samsung is introducing an 80/20 revenue share model for Galaxy Store games starting May 15, 2025, further supporting developers.
Developer Benefits
Developers can access Samsung’s SDKs and tools for easy adoption and enjoy direct distribution to millions of Galaxy devices worldwide.
Source: Samsung
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